Marketing Results That Deliver a Personalized Experience
Delivering product-led campaigns combines data-driven performance, behavioral insights, and strategic execution to attract customer awareness and engagement. I enable teams to execute brand-inspired marketing programs that deliver measurable results. Campaigns don’t just speak to audiences; they should nurture the personalized relationship through the entire customer lifecycle—like the brand is speaking directly to them. My experience spans product and service marketing, optimizing brand equity from content, and conversations to conversion.
Get to know Ricardo
Born in Rosario, Argentina, and raised in Southern California, I bring a cultural perspective to marketing. My journey started at Art Center College of Design in Pasadena, where I studied creative advertising. I later earned a Bachelor of Science in Business Management with honors from the University of Phoenix in Illinois, followed by certifications in product ownership and project management.
I've served various general market ad agencies for various industries, and led the Hispanic creative multicultural marketing strategic team at Rauxa | Roja, working across healthcare, entertainment, and wireless communication industries. My experience also includes managing credit marketing campaigns for a top retailer in Illinois, enhancing both online and in-store experiences for a financial services credit card portfolio.
Finding Inspiration on the Move
Weekends call for scenic rides—one of my favorites being the Lake Renwick Bikeway in Will County, Illinois. Cycling fuels my mindset, reminding me that progress is about persistence, and preparation for the road ahead that is always evolving.
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