Enabling growth with journey-led marketing opportunities.
My experiences managing customer marketing campaigns with meaningful behavioral research has allowed me to bring a culture of diversity within my work while enabling agile growth marketing solutions to life.
I was born in Rosario, Argentina and raised in Southern California. I attended Art Center College of Design nearby the Los Angeles Memorial Coliseum in Pasadena, California with my creative focus on Advertising. I had continued my education earning a Bachelor of Science degree with honors in Business Management from The University of Phoenix in Illinois. Earning project management training certifications at MicroTrain Technologies.
Obsess over the authentic needs of your customers.
I discovered my passion for creating motivational campaigns across brands, lifestyle journeys, digital platforms within general and multicultural markets. I served with various ad agencies as well as led the development and execution of all Hispanic marketing campaigns with Rauxa Roja in California, supporting healthcare, entertainment programming and wireless communications clients. I returned to Chicago, managing the credit offer campaign marketing online and in store experience with a top retailer financial services credit card portfolio.
I continue to learn from the behavioral insights that are meaningful to the lives of individuals every day. My strategy is centered on solving business challenges while tracking and analyzing marketing program performance to positively impact the results of brand equity from content to conversion.
Renew. Inspiring trails are always ahead.
I can always appreciate a scenic bike ride on weekends to replenish for the week ahead. Here is one of my favorite spots at Lake Renwick Bikeway and Forest Preserve in Will County, Illinois. Here it's easy to see why the surrounding trails both inspire as well as remind us that change is constant.
Portfolio view
