Marketing strategy leader, managing online experiences, email campaigns and in-store signing programs for cardmember marketing programs by guiding the credit offer content and data analysis across multiple channels within retail, healthcare, entertainment and fintech brands. Served with various advertising agencies as Creative Director and led the multicultural marketing division of a west coast ad agency. Currently, managing financial services marketing for a multibillion-dollar credit portfolio. Seeking to leverage data insights with marketing programs to bring a culture of diversity and growth to life.
Growth Marketing | Project Management | CSPO | CSM | CLSSGB
Creative Brand Strategy | Multicultural | Bilingual: English & Spanish
TRANSFORMCO - Hoffman Estates, IL - Jul. 2022 – Present
Director, Merchant Partner Marketing – SYW Financial Services
Managing online UX credit offer marketing channels, Email run/growth campaigns and in-store signing for cardmember marketing programs supporting Sears, Kmart, Sears Home Services and Shop Your Way. Championing our shared marketing objectives through project management within financial services and content strategies for the Shop Your Way Mastercard credit portfolio.
TRANSFORMCO (formally SEARS HOLDINGS) - Hoffman Estates, IL - Jul. 2019 – Jun. 2022
Marketing Manager, Strategic Initiatives – SYW Financial Services
SEARS HOLDINGS - Hoffman Estates, IL Oct. 2017 – Nov. 2018
Sr. Manager Marketing Planning – Shop Your Way
Managed Shop Your Way Financial Services growth marketing partner campaigns and online ecosystem. Executed merchant offers and lifestyle member journey categories, cross-activation segment strategy, influencers and loyalty data reporting to amplify SYW products, partners and services.
SEARS HOLDINGS - Hoffman Estates, IL - Feb. 2012 – Sept. 2017
Marketing Manager – Financial Services
Managed Shop Your Way Financial Services strategic marketing and planning for Sears Mastercard credit portfolio & financial products; layaway, lease, check cashing and gift card.
CONSULTANT - Corona, CA - Dec. 2010 – Jan 2012
Marketing Strategist
Executed freelance marketing planning consultation for Rauxa and Bodera Marketing agencies. Developed Social monetized CRM digital strategies to effectively amplify market share and return on investment.
RAUXA - Costa Mesa, CA Oct. 2006 – Dec. 2010
Executive Creative Director
Headed creative agency marketing leadership for Rauxa/Roja Multicultural division. Led creative strategy planning for Hispanic marketing brands. Serving multicultural go-to-market channel strategies; direct marketing, digital, social, mobile, DRTV and Radio campaigns. Generated marketing programs for Verizon applying consumer mobile research, data analytics, and propensity models. Clients: Verizon, DIRECTV Más, So.CA Edison, Mercury Auto, Blue Shield of California, Wells Fargo, Bank of the West, Progreso Financiero, Farmers Insurance, Sears and Bravo Health.
- Project Management Technology Training - Microtrain, IL (2019)
- Bachelor of Science (BS) - University of Phoenix, IL | Business Management with Honors (2005)
- Academic Studies - College of DuPage, IL (1999)
- Advertising - Art Center College of Design, CA
MS Office Suite; Excel 2 & 3, PowerPoint, MS Project, Business Analysis, Minitab Companion 18, Google Doc/ Analytics, Creative Suite CS InDesign, Photoshop, Illustrator. Marketing Data Analytic Resources; Micro Strategy Process Mapping, Agile JIRA, Member Analytics Discovery Journey.
- Certified Scrum Master (CSM) | MicroTrain Technologies, IL
- Certified Scrum Product Owner (CSPO) | MicroTrain Technologies, IL
- Certified Lean Six Sigma Green Belt (CLSSGB) | MicroTrain Technologies, IL
- PMP Project Management certification training | MicroTrain Technologies, IL
Casual-Dining: McDonald’s National branding POS, game promotion and sweepstakes. Latino markets; KFC & Pepsi soccer celebrity campaigns. Wine & Spirits: Brown Forman Beverage; Early Times, Cella & Fontana Candida Wines. Diageo -Judge & Dolph on premise Smirnoff Ice sales promotions.
Automotive: KC Lights, Valvoline, Toyota USA and Rancho Suspension off-road racing aftermarket
Brand Identity: Designed Factory Card & Party Outlet IPO launch Times Square, NYC.
Awards: accomplishments for design, copy, marketing and digital media including DMA Tempo Past Presidents Award “Best of Show”, Advertising Age, AIGA, International Echo, Score Int’l. and SEMA Awards.